Our Story

JR MANAGEMENT is a powerhouse talent agency redefining representation across Australia, New Zealand, and Asia. With over a decade of industry leadership, we are proudly known for our innovation, inclusivity, and results-driven approach to talent management.

Built to challenge the traditional mould, JR MGT was founded with one mission: to raise the standard of representation and create meaningful, lasting opportunities for talent of all backgrounds. From drag artists to digital creators, actors to models, children to experienced performers—our diverse roster reflects the future of the entertainment and media industries.

We are proud trailblazers, becoming the first commercial agency in the region to represent drag talent, and continue to advocate for LGBTQ+ voices, First Nations talent, people of colour, and those historically underrepresented in mainstream media.

In 2024, JR MANAGEMENT was honoured with Runner-Up for Best Talent Management Agency at the AIMCO Awards, further cementing our status as a leader in the industry. Our talent also shone at the awards, with:

  • Emily Kristopher placing 2nd for Best Comedy & Entertainment Creator
  • Rhylee P placing 2nd for Best Comedy & Entertainment Creator
  • Kayla Thomas named a Finalist for Best Beauty, Fashion & Style Creator
  • Claytons World named a Finalist for Best Family/Parenting/Pets Creator

These recognitions reflect our commitment to not only discovering but developing the next generation of creative leaders.

We proudly collaborate with some of the world’s most recognised and respected names across entertainment, tech, fashion, finance, and government. Our talent have worked with global powerhouses including:

Universal Studios, Warner Bros., Netflix, Stan, TikTok, Meta, Paramount+, and Disney, as well as leading cruise lines, major banks, government projects, high-street and luxury fashion brands, iconic commercial giants & much much more.

—placing talent in meaningful, high-profile campaigns and projects. Whether it's TV, film, stage, digital content, or brand partnerships, we ensure our talent are seen, heard, and celebrated.

Our all-women team brings a unique mix of industry experience, strategic insight, and personalised care. We go beyond the basics of representation—offering mentorship, marketing, and full-service career development. With over 10,000+ direct industry contacts, we proactively pitch and promote our talent daily across casting platforms and brand opportunities.

At JR MANAGEMENT, we don’t just follow trends—we set them. We’re bold, passionate, and proud to be an agency with its finger on the pulse.

The JR HQ Team

Rebecca Townsing

CEO/FOUNDER

Rebecca Townsing is a visionary leader and the driving force behind JR MGT, a premier talent management group with a thriving presence across Australia, New Zealand, and Asia. As Founder and CEO, Rebecca has redefined what it means to represent talent—building a powerhouse agency that champions innovation, diversity, and career-defining opportunities.

With over 25 years of experience and more than a decade at the helm of JR MGT, Rebecca has built an agency trusted by global giants such as Universal Studios, TikTok, Meta, Warner Bros., Paramount+, Disney, Stan, Binge, Netflix, and more. Under her leadership, JR MGT has quadrupled in size in just two years, consistently delivering high-impact campaigns, global partnerships, and breakthrough moments for its talent.

Her extraordinary leadership has earned her finalist honours at the Telstra Business Awards and helped secure JR MGT’s place as Runner-Up for Best Talent Management Agency at the 2024 AIMCO Awards.

In 2022, Rebecca spearheaded JR MGT’s expansion into Singapore, establishing a full-service regional hub. With continued growth on the horizon, she is now focused on expanding JR MGT’s global footprint into new international markets and opportunities.

Most recently, Rebecca launched Global Casting, a new arm of the business designed to connect talent with worldwide opportunities—already landing ongoing work with Universal Studios and expanding rapidly across film, TV, and commercial production markets.

Coming soon, JR MGT will unveil new services and offerings, designed to better serve clients, brands, and talent across both traditional and digital landscapes. From content creation to campaign strategy and global casting solutions, JR MGT is positioned to become a one-stop global force in the entertainment and talent industries.

Rebecca’s relentless commitment to innovation, inclusivity, and impact continues to shape the future of representation. Her ability to empower talent, lead with vision, and deliver results has cemented her as one of the most influential and respected leaders in entertainment today.

Industry Profile: Rebecca Townsing @ JR ManagementAdNews Australia Article

 

Meet Our Team