Annika Nielsen

The mission was simple - educate audiences on fashion, inclusivity, and sustainability. Annika's authenticity and creativity quickly proved that this was her calling. Born from Covid-lockdown boredom, Annika started filming her secondhand fits and styling options from her bedroom. Her educational and engaging content has seen her audience grow rapidly. Expanding her content to DIYs, travel, and renovations, she is an all-rounder who knows how to captivate and inspire audiences.

In the creator community, Annika is known for her colourful wardrobe, humour, and creating an inclusive environment in the fashion industry. Her authentic personality and diligence has led to partnerships with POPMART, Big W, Salvos, and numerous fashion brands. Annika's personality, drive, and talent make her the next to watch.